A provincial association uniting Quebec’s SPAs and SPCAs needed a public presence that reflected the expertise, credibility and collective strength already inside its network. Strategy, content and digital experience were developed as one clear, practical system.
Roles
Creative, Web & Digital Director
Positioning, information architecture, content strategy, UX/UI, creative direction, website design and development, stakeholder guidance and launch communications.
Objective
Build a clear, credible and useful presence that could unite the network’s voice, support its members and strengthen dialogue with government, partners and the public.
Build a clear, credible and useful presence that could unite the network’s voice, support its members and strengthen dialogue with government, partners and the public.
Priorities
Make the network’s collective expertise visible
Turn complex information into clear pathways
Balance institutional credibility with accessibility
Create a flexible foundation the organization could grow with
Challenges
Make the network’s collective expertise visible
Turn complex information into clear pathways
Balance institutional credibility with accessibility
Create a flexible foundation the organization could grow with
Challenges
Bringing together multiple organizations, audiences and priorities while transforming regulations, reports and incomplete materials into a coherent and authoritative public presence.
