A trusted community organization doing meaningful work needed a brand and digital presence that finally reflected its impact. Strategy, identity, website, photography and video were developed as one coherent system.
Roles
Creative & Digital Director
Brand strategy, creative direction, visual identity, website strategy, UX/UI, development, photography and video production.
Creative & Digital Director
Brand strategy, creative direction, visual identity, website strategy, UX/UI, development, photography and video production.
Objective
Build a warm, credible and flexible presence that could support fundraising, community engagement and the organization’s future growth.
Build a warm, credible and flexible presence that could support fundraising, community engagement and the organization’s future growth.
Priorities
Clarify the mission and services
Build trust without feeling overly institutional
Create consistency across print and digital
Give the internal team a system they could continue using
Challenges
Clarify the mission and services
Build trust without feeling overly institutional
Create consistency across print and digital
Give the internal team a system they could continue using
Challenges
Serving several audiences with limited existing assets while
communicating vulnerable human realities with dignity, warmth and optimism.
communicating vulnerable human realities with dignity, warmth and optimism.
