Intro
A large amount of important information had grown into a difficult digital experience. The project reorganized it around what members actually needed to find, understand and do.
A large amount of important information had grown into a difficult digital experience. The project reorganized it around what members actually needed to find, understand and do.
Roles
Creative & Digital Director
Discovery, information architecture, content strategy, UX/UI, creative direction, website design and development.
Objective
Transform the website into a clear, accessible and useful resource for members while modernizing the organization’s digital presence.
Transform the website into a clear, accessible and useful resource for members while modernizing the organization’s digital presence.
Priorities
Make frequently used information easy to find
Clarify the organization’s role and services
Improve accessibility and usability
Create a structure that could grow without becoming chaotic again
Make frequently used information easy to find
Clarify the organization’s role and services
Improve accessibility and usability
Create a structure that could grow without becoming chaotic again
Dense content, different member needs, legacy organization and the need to
modernize without losing institutional credibility.
